Rebrand + Campaign

We updated AutoZone's in-store experience to connect with the less car-savvy customer.



Problem: As cars become more technologically advanced, fewer and fewer people know how to perform simple maintenance.

Insight: New customers feel more anxious about being embarrassed in the auto parts store than getting the job done right.

The Strategy: AutoZone understands that you don't understand everything about your car.

The Concept: It's easier than you think. 

autozone neon.jpg


To make it easier to locate a specific item and minimize embarrassment, each aisle is clearly numbered and shows the symbols that correspond to the lights on a car dashboard. 

Jake Broglio (Art Direction), Dennis Chen (Copywriting), Dean Weber (Copywriting) Katie Cullinan (Experience Design), Nick Spinner (Strategy), Lindsay Wade (Creative Brand Management)