Rebrand + Campaign
We updated AutoZone's in-store experience to connect with the less car-savvy customer.
Problem: As cars become more technologically advanced, fewer and fewer people know how to perform simple maintenance.
Insight: New customers feel more anxious about being embarrassed in the auto parts store than getting the job done right.
The Strategy: AutoZone understands that you don't understand everything about your car.
The Concept: It's easier than you think.