I’ve spent most of my life learning to embrace my own social awkwardness. The sort of awkward that sneaks an entire Italian sub into the movie theater for dinner.
So, when I grew up and went to college, I majored in Literary and Cultural Studies because I wanted to understand how (other) people think. I used my interest in culture to begin a career in public relations and a small side business writing dating profiles for friends who were unlucky in love.
I realized the things I liked most about PR and dating profiles had to do with branding.
And that prompted me to do the most exciting and terrifying thing I could think of : apply to the VCU Brandcenter, which is sort of like Fight Club for ideas.
Two years and a lot of personal growth later, I've come out with an M.S. in Creative Brand Management and an appreciation for a really good brand strategy.